Joico Color Balance Purple Shampoo

Keep brassiness in check with Joico Color Balance Purple Shampoo.

This purple shampoo lathers gently to cleanse and refresh while helping reduce the look of unwanted yellow and warm tones in blonde or highlighted hair. The violet pigments help keep color looking cooler between salon visits, and the formula leaves hair feeling smoother with a soft shine. Use it when tones start to look warm, or rotate into your routine a few times a week for upkeep. Massage into wet hair, let it sit briefly, then rinse well and follow with conditioner for a more polished finish.

Key Ingredient:

Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Follow with Purple Conditioner. Use 2-3 times a week.

Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).